Strategy / Websites / Communications / Execution
SHOWGUY works with artists, managers and labels to plan, build and execute the digital side of releases, campaigns and music projects. Strategy, websites, fan communications and campaign execution, all connected by one plan.
For artists, managers, labels, promoters and music businesses.
The problem
Every release brings a pile of digital work with it.
SHOWGUY helps keep the whole thing moving.
What we do
Plan
We define the story, the timeline, the digital touchpoints and what actually needs to happen around the release or project.
The plan everything else hangs on.
Build
We build the pages, assets and communications the campaign needs.
Made to fit the campaign, not bolted on.
Run
We coordinate the digital execution, keep priorities organised and help your team stay on top of the campaign.
Scope is agreed before work begins.
Capabilities
Strategy, digital production, communications and execution come together, so your project doesn’t feel like five separate suppliers doing five separate jobs.
Plan the campaign before the work starts.
Release planning · Campaign concepts · Timelines · Creative direction
Build the places the campaign actually lives.
Artist websites · Release pages · Landing pages · Fan signup journeys
Give the campaign something worth saying.
Email campaigns · Release announcements · Fan communications · Launch messaging
Keep the moving parts moving.
Campaign coordination · Asset organisation · Digital rollout · Updates & implementation
Learn from the campaign, not just finish it.
Reporting · Campaign review · What worked · What comes next
How we work
Clear scope. Defined deliverables. No fake promises.
We focus on the work we can control, strategy, execution and quality, rather than guaranteeing streams, followers or viral results.
How it works
We understand the artist, release, project and team.
We define the campaign, deliverables and timeline.
We create the digital pieces and keep the campaign moving.
We look at what happened, what worked and what should happen next.
For ongoing partnerships, the cycle repeats across future releases and projects.
Ways to work together
Tell us what you need. We’ll agree the scope, the deliverables and the cost together before any work begins.
A
Got a release, tour or artist project coming up? Bring SHOWGUY in to build the digital campaign around it.
Single releases, EP and album campaigns, tour launches, artist websites, campaign pages and larger defined projects.
A project might include
One project. Clear deliverables. Proper execution.
Each project includes what it needs. Scope and deliverables are agreed before work begins.
B
For artists, managers and labels with releases, campaigns and digital work that never really stop.
A partnership might cover
Your external digital team, keeping releases, campaigns and artist projects moving every month.
Delivered to an agreed monthly scope, confirmed before work begins.
Who we work with
Artist
Releasing music and building a professional project around it.
Management
Coordinating artists, releases and all the digital work that comes with them.
Label
Running release pipelines across multiple artists and campaigns.
Live / Industry
Launching shows, projects and music-led digital experiences.
Not sure which one you are? Tell us what you’re launching and we’ll point you in the right direction.
Let’s talkOur work
SHOWGUY is building its first collection of digital campaigns, websites and music projects.
As work launches, selected projects will appear here.
Founder photo
About
SHOWGUY is being built as a creative and digital company for music.
Today, that means helping artists and music teams plan and execute better digital campaigns around releases and projects.
Long term, the ambition is much bigger: music, media and entertainment.
But first, we want to do great work.
EthanFounder, SHOWGUY
Where we're going
SHOWGUY is being built around one idea: find great artists, help them grow, and create things people actually care about.
Today that starts with digital campaigns for music. Tomorrow it gets much bigger.
Digital campaigns for music are what we do now. The rest is the plan, not the product list.
FAQ
We help artists, managers and labels plan, build and execute the digital side of releases and music projects.
Yes.
SHOWGUY can work on a defined project with an agreed scope and deliverables.
Yes.
For clients with a regular pipeline of releases or digital work, we can work as an ongoing external digital partner.
Yes.
Websites, release pages and campaign landing pages are part of our digital capabilities.
No.
We focus on strategy, execution and agreed deliverables rather than guaranteeing outcomes outside our control.
Yes.
SHOWGUY can work alongside managers, labels, artists, designers, videographers, PR teams and other partners.
Pricing depends on the scope, complexity and whether the work is a one-off project or ongoing partnership. Tell us what you're working on and we'll discuss the best approach.
Tell us what you’re launching and where you need help. We’ll figure out whether SHOWGUY is the right partner.
Discuss your projectNo pressure. A short message is all it takes to start.
